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OUR STORY

Importance of Health Promotion in Post Covid World

The anticipated shortcoming of Curative evidenced medicine as the dominant form of practice of medicine was brutally exposed during the Covid 19 pandemic. The absolute absence of any established curative therapy to in response to a newer form of infective agent leaves a helpless society at the mercy of uncertainty and faith.As world embraced the endless wait for development of an effective vaccine to bolster human immune system, Preventive and Promotive interventions regarding health related behaviour proved to be the only means of keeping tragedy at bay. Evidence based, precision driven advanced healthcare technology proved pivotal in formulating the recipe for the world saving Covid-19 vaccine.Eventually in next few decades Precision medicine will transition into Predictive medicine, which is garnering pace and enhancing it’s efficiency to bear the mantle of future of healthcare. But Covid 19 has taught us a valuable lesson in laying strong deep rooted foundations.Well researched and feasible promotive health intervention facilitates acceptance and radical behavioural change is possible with appropriate motivation, thus empowering the target population.

PHILOSOPHY

Underutilization of healthcare resources and inequitable distribution are well accepted reasons for healthcare inefficiency. Ignorance and misinformation often combines to derail the chances of access to the already overburdened health care delivery system. Imparting relevant apt knowledge bridges this gap, and increases health system efficiency and establishes a stronger bond of trust in the system.

As group of experienced eminent Public health Professionals with years of experience and published work in the field of Health Promotion, the onus was on us to conceptualise a framework of Promotive healthcare to consolidate health related preparedness, thereby safeguarding the society from any impending danger.

On the other hand, our organisation aims to conduct research and gather evidences in order to develop innovative methods for accurately addressing health related issues through Health promotion approach, sharpening the teeth of Preventive and Predictive medicine. Organisation aims to cause an impact in the domain of Health Promotion Services at policy level.

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